Operational data
In addition to financial data, the data for operational results also provides insight into the performance of an organisation. For example, shop performance can be measured by the average amount spent per number of customers.
Quick scan
For the Quick scan, where performance is measured at the national level, the number of customers associated with a customer campaign or campaign theme is measured.
In addition, the valuation of the customer campaign or campaign theme is inventoried for the Quick scan.